Privacy Policy

Last updated: 2 November 2026

Who we are

Split It! is made by Andrea Ebano, publishing as And Games, based in Portugal. Andrea Ebano is the controller of the personal data described here. Contact: ebano.andrea.games@gmail.com.

What data the game uses, and why

Playing alone

Your progress (levels, stars, best scores, what you've found for the Guide, your Endless and Daily Challenge bests), settings, your name and chosen character are stored on your phone only, unless you are signed in to Google Play Games or Game Center (see "Your progress in the cloud") or send a score to the leaderboards (see "Leaderboards").

Ads (Google AdMob)

Ads are shown by Google AdMob, a Google service. To show and measure them, and to prevent fraud, the Google Mobile Ads software in the game sends Google:

• your phone's advertising ID (on Android; you can reset or delete it in your phone's settings, under Google → Ads), and on iPhone an identifier for this app's vendor;
• your IP address, from which an approximate location (country, region) can be worked out;
• information about your device and the app: model, operating system and its language, the app's version;
• how you interact with the ads: which ones were shown, whether you watched or tapped them;
• your consent choices, where you were asked.

On iPhone the game doesn't ask to track you across other companies' apps and websites, so Apple's advertising identifier is never used. Apple's own ad measurement (SKAdNetwork) may tell an ad network, without saying who you are, that one of its ads led to an install.

In the European Economic Area, the UK and Switzerland, a consent form from Google appears the first time you open the game. It lists the purposes and the ad technology providers that work with Google; ads are personalised, and information is stored on or read from your phone for ads, only if you agree. If you don't, you still see ads, but they aren't based on your personal data. You can change your choice whenever you like in Settings → Privacy. The game asks Google only for ads rated suitable for most audiences (the PG rating: no mature content). Google uses this data as described in its own policies, including how Google uses information from apps that use its services. We never see your advertising ID or the other data Google receives; we only get totals, such as how many ads were shown.

Purchases (Google Play, App Store)

You can buy Remove ads and the Supporter pack in the game's shop. Payments are handled entirely by Google Play (or by Apple's App Store on iPhone): we never see your card or other payment details. The store tells the game which of these you own, so it can stop the ads between levels and give you the Golden looks. The game keeps that on your phone and asks the store again each time it starts, so a purchase comes back on a new phone with the same store account, and a refunded one goes. Unity's purchasing library, which the game uses to talk to the store, also reports each purchase to Unity Technologies (the product, its price, when it was bought, the store's receipt, and basic details of your phone and the game), which processes it for us so we can see sales; we don't keep a record of your purchases anywhere else. Google and Apple handle your purchase as their own privacy policies describe.

Your name

You have one name in the game, and other players see it: in rooms and matches, in their friends lists, in your friend code and on the leaderboards. At first it's a name the game makes up (for example "BlueFox42"); you can choose your own instead, after accepting the name rules. Chosen names are checked against a list of offensive words before they're accepted, and any player can block or report another.

Playing online (Epic Online Services)

When you open Online, the game signs in to Epic Online Services, provided by Epic Games, with an anonymous account tied to a random identifier created on your phone. You don't need an Epic account and we don't ask who you are. Epic receives:

• that anonymous identifier, and your name;
• the rooms you create or join, and what other players in your room see: your name, your look (colour, accessory, harpoon, pops and name colour), and your friends identifier (so they can add you as a friend);
• the game data that travels between the players of a match (moves, shots, scores).

During a match, players' phones connect to each other, directly or through Epic's relay servers. In a direct connection the other players' devices can see your IP address, as in any peer-to-peer game. On iPhone, iOS asks once whether the game may find devices on your local network: the game uses it only for these direct connections, with players on the same network; if you say no, online matches may keep losing their connection, and you can change it in the iPhone's Settings → Split It!.

Friends (Unity Gaming Services)

Friends use Unity Gaming Services, provided by Unity Technologies. When you open Friends, play online, look at or send a score to the leaderboards, or are signed in to Google Play Games or Game Center, the game signs you in to an anonymous Unity player account. Unity stores:

• your player identifier, your name and your friend code: your name followed by a number;
• your friends, friend requests and the players you blocked;
• while the game is open, your status as your friends see it: online or offline, whether you're in the menus, playing alone, in a room or in a match, and the code of your room when they can join it;
• invites you send to friends.

The last players you played with online are kept on your phone, so you can add them as friends later.

Leaderboards (Unity Leaderboards)

When you finish an Endless game or the Daily Challenge, the game sends your score to Unity's Leaderboards service with your Unity player identifier. The leaderboards show your name, your rank and your best score to every player: Endless of all time and of this week, and the Daily Challenge of the day. The weekly and daily leaderboards start again every Monday and every day; the all-time one keeps your best score until you delete your account.

Google Play Games (Android)

If you are signed in to Google Play Games, the game uses it to sign in to your Unity player account and links the two, so you get your progress and friends back on a new phone. The game receives your Play Games player identifier and display name, and Google gives Unity a one-time code to confirm your account. Google Play Games is a Google service, covered by Google's privacy policy.

Game Center (iPhone)

On iPhone, Apple's Game Center does the same: if you are signed in to it, the game uses it to sign in to your Unity player account and links the two. The game receives your Game Center player identifier and name, and Game Center gives Unity a signed proof of your identity to check. Game Center is an Apple service, covered by Apple's privacy policy.

Achievements

When you reach an achievement (a boss beaten, a number of stars, a wave in Endless...), the game reports it to Google Play Games on Android or Game Center on iPhone, if you are signed in, so it appears in your achievements there. They keep it with your account under their own privacy policies.

Your progress in the cloud (Unity Cloud Save)

When you are signed in with Google Play Games or Game Center, a copy of your progress is kept with your Unity player account: best scores and stars, the Classic game to continue, what you've found for the Guide, your Endless best and furthest wave, your Daily Challenge best of the day and on how many days you played it, your name (the made-up one and any you chose), whether you accepted the name rules, your character, what you wear from the shop, and whether you use Friends.

Reports

When you report a player, your email app opens with a message to us containing the reported player's name and identifier and your own friend code and identifier. Nothing is sent unless you send that email. We use reports only to deal with them, and keep them as long as that takes, at most 12 months.

Sharing an invite

"Share" passes a short text with your room code to the app you pick. We don't see whom you send it to.

Technical data

Like any online service, Epic, Unity and Google (for ads too) receive your IP address and basic technical information when the game connects to them, to make the connection work and keep the services secure. The Unity engine may also send Unity anonymous information about your device (model, operating system, graphics hardware) when the game starts.

Legal bases

We use this data to provide the features you choose to use (Article 6(1)(b) of the GDPR), and, for reports, blocking and service security, because of our legitimate interest in keeping the game safe (Article 6(1)(f)). Ads keep the game free: personalised ads, and storing or reading information on your phone for ads, rest on your consent (Article 6(1)(a)), which you can withdraw at any time in Settings → Privacy; ads that aren't personalised, their measurement and fraud prevention rest on legitimate interest (Article 6(1)(f)), which you can object to in the same place.

Who handles the data

These providers may process data outside the European Economic Area, mainly in the United States, under the safeguards required by EU law (such as the EU–US Data Privacy Framework or the European Commission's Standard Contractual Clauses). We don't sell your data or share it with anyone else.

How long we keep it

Data on your phone stays until you uninstall the game or clear its data; on iPhone, the identifier for online play can stay in the phone's secure storage (the keychain) even after uninstalling, until you use Delete account, which removes it. Data kept by Unity and Epic for your accounts, your leaderboard scores included, stays until you delete your account: Delete account in the game's Settings deletes it at once, everywhere (see Delete your data). Reports are kept at most 12 months. Your consent choices for ads stay on your phone until you change them or clear the game's data; Google keeps ad data for the periods set out in its privacy policy.

Your rights

You can ask to access, correct or delete your data, to restrict or object to its use, and to receive it in a portable format. Write to ebano.andrea.games@gmail.com. To delete your account and its data, use Delete account in the game's Settings, or see Delete your data. To withdraw your consent to ads, or object to them, use Settings → Privacy in the game; to stop ads being linked to your phone, reset or delete its advertising ID in the phone's settings (on Android; on iPhone the game never uses it). You can also complain to a data protection authority: in Portugal, the CNPD (cnpd.pt), or the one where you live.

Children

Split It! is meant for players aged 13 and over. We don't knowingly collect data from children under 13; if you think a child has used the online features, write to us and we'll delete the data.

Changes

If this policy changes, we'll update this page and the date at the top.